PureWow’s Style Editor—and NYC resident—curates the season's hottest outerwear trends with DKNY.
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BARREL JEANS
SKINNY JEANS
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67%
33%
Jaelan Davis
Despite the resurgence of the polarizing skinny jean this year, PureWow readers decided that barrel jeans take the cake when it comes to preferred denim. Easy, stylish and comfortable (and of course, made of cotton), barrel jeans should undoubtedly be in your wardrobe for summer GNOs and date nights alike.
BARREL JEANS
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Just Black
Barrel Jeans ($118)
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Liverpool Los Angeles Barrel Jeans ($109)
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Free People Sidney Denim Jacket ($98)
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Gap Crochet Crewneck Sweater ($70)
Fisherman Aesthetic
Boho Aesthetic
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70%
30%
Jaelan Davis
Fisherman Aesthetic
Sardines, anyone? No but really, you’re taking a stab at the fisherman aesthetic this summer. Not only does it lend itself to breezy and functional cotton pieces for the warm weather, but it’s also just so nautical and cute. Consider this the slightly more rugged version of coastal grandmother.
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Madewell Darted
Barrel Jeans ($148)
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Boden Callie
Crochet Tank ($92)
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Ciao Lucia Pink Cotton Dress ($350)
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Ann Taylor
Midi Skirt ($70)
Petal Pink
Butter Yellow
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60%
40%
Jaelan Davis
We must say, it was a pretty close race between petal pink and butter yellow for the “it” color of summer 2025—but in the end, the baby pink hue proved victorious. And really, we can’t blame you. While butter yellow has unequivocally been the color of 2025 so far, this sweet shade is creeping up in popularity, so buy your petal pink pieces now before they all sell out.
Petal Pink
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Toteme Poplin
Cotton Shirt ($440)
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Puma Arizona Sneakers ($170)
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Larroude Stella Sneaker ($250)
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Onitsuka Tiger
Mexico 66 ($145)
Retro Sneakers
Boat Shoes
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89%
11%
Jaelan Davis
Of course, no outfit is complete without shoes—and while we polled for the slightly controversial boat shoe, only 11% of you were ready to ride that train. Instead, you determined that retro sneakers will reign as the “it” footwear of summer 2025. A high-quality, comfortable sneaker is an investment that’ll last you years to come, and these retro picks are equal parts throwback and completely of-the-moment.
REtro Sneakers
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LESET Kyoto
Carpenter Pants ($280)
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Comme Si
Boxer Shorts ($95)
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Donni The Pop Simple Pant ($178)
5 to 9
9 to 5
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75%
25%
Jaelan Davis
There’s nothing quite like coming home after a long day and getting into some cozy clothes—and PureWow readers agreed, with over 75% voting for their post-work comfies over officewear. Whether a 5-9 ‘fit for you means breezy boxer shorts or a pair of relaxed pants that can double as pajamas, we’ve got you covered. Oh, and make sure to check your tags for 100 percent cotton, because even comfy clothes should have some durability.
5 to 9
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L.L. Bean Boat
and Tote ($40)
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Kule Over the Shoulder Tote ($228)
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Alex Mill
Weekday Tote ($175)
Canvas Tote
Rope Tote
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59%
42%
Jaelan Davis
Ah yes, the iconic L. L. Bean boat and tote, which has recently garnered a newfound cult-following from a younger crowd of fashion lovers—including a lot of PureWow readers. Once a symbol of effortless summer style, this 100% cotton legacy tote has had something of a renaissance, with people now even embroidering ironic or silly phrases on them (“DND,” “Old Celine” á la Jenna Lyons, etc). Oh, and they come in a plethora of sizes and colors, suitable for any preference or occasion. What’s not to love?
Canvas Tote
Trend #1
In our ever-changing sartorial world, trends cycle in and out faster than you can say “barn jacket.” And, as hotter days creep closer, we couldn’t help but wonder which trends would be at the forefront of summer 2025—so we decided to poll you, our dear readers, and ask.
The result? It’s a Sustainable Girl Summer. From the legendary L.L. Bean Boat and Tote to petal pink dresses, so many of the trends you chose include our all-time favorite fabric: cotton. In other words, not only are you planning on looking chic as can be, but you’re also shopping trends in natural fabrics because you care about the planet and your consumption.
Below, we reveal your top choices for summer 2025—and the products made of 100% cotton (or as close to 100%)—that you can shop right now.
BY MADEline MERINUK | DESIGN BY PAULA BOUDES
FAShion NOw
Report
FAShion NOw
Report
The Top Trends Our Readers Will Be Shopping This Summer
presented by
Shop Now
Just Black
Barrel Jeans ($118)
Shop Now
Madewell Darted
Barrel Jeans ($148)
Shop Now
Liverpool Los Angeles Barrel Jeans ($109)
BARREL JEANS
SKINNY JEANS
Rollover for values
67%
33%
Jaelan Davis
Despite the resurgence of the polarizing skinny jean this year, PureWow readers decided that barrel jeans take the cake when it comes to preferred denim. Easy, stylish and comfortable (and of course, made of cotton), barrel jeans should undoubtedly be in your wardrobe for summer GNOs and date nights alike.
BARREL JEANS
Trend #1
Shop Now
Just Black
Barrel Jeans ($118)
Shop Now
Madewell Darted
Barrel Jeans ($148)
Shop Now
Liverpool Los Angeles Barrel Jeans ($109)
BARREL JEANS
SKINNY JEANS
Rollover for values
67%
33%
Jaelan Davis
Sardines, anyone? No but really, you’re taking a stab at the fisherman aesthetic this summer. Not only does it lend itself to breezy and functional cotton pieces for the warm weather, but it’s also just so nautical and cute. Consider this the slightly more rugged version of coastal grandmother.
Fisherman Aesthetic
Trend #1
Shop Now
Just Black
Barrel Jeans ($118)
Shop Now
Madewell Darted
Barrel Jeans ($148)
Shop Now
Liverpool Los Angeles Barrel Jeans ($109)
BARREL JEANS
SKINNY JEANS
Rollover for values
67%
33%
Jaelan Davis
Sardines, anyone? No but really, you’re taking a stab at the fisherman aesthetic this summer. Not only does it lend itself to breezy and functional cotton pieces for the warm weather, but it’s also just so nautical and cute. Consider this the slightly more rugged version of coastal grandmother.
Petal Pink
Trend #1
Shop Now
Just Black
Barrel Jeans ($118)
Shop Now
Madewell Darted
Barrel Jeans ($148)
Shop Now
Liverpool Los Angeles Barrel Jeans ($109)
BARREL JEANS
SKINNY JEANS
Rollover for values
67%
33%
Jaelan Davis
Of course, no outfit is complete without shoes—and while we polled for the slightly controversial boat shoe, only 11% of you were ready to ride that train. Instead, you determined that retro sneakers will reign as the “it” footwear of summer 2025. A high-quality, comfortable sneaker is an investment that’ll last you years to come, and these retro picks are equal parts throwback and completely of-the-moment.
REtro Sneakers
Trend #1
Shop Now
Just Black
Barrel Jeans ($118)
Shop Now
Madewell Darted
Barrel Jeans ($148)
Shop Now
Liverpool Los Angeles Barrel Jeans ($109)
BARREL JEANS
SKINNY JEANS
Rollover for values
67%
33%
Jaelan Davis
There’s nothing quite like coming home after a long day and getting into some cozy clothes—and PureWow readers agreed, with over 75% voting for their post-work comfies over officewear. Whether a 5-9 ‘fit for you means breezy boxer shorts or a pair of relaxed pants that can double as pajamas, we’ve got you covered. Oh, and make sure to check your tags for 100 percent cotton, because even comfy clothes should have some durability.
5 to 9
Trend #1
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